While most PR pros regard "Social PR" as a language more foreign than Silbo Gomero (this is a true thing, look it up), I happen to speak it fluently. In fact, I'm essentially writing the playbook as it exists today.
That’s me during the #bluekey campaign, which I created, implemented and managed a few years ago when social PR was barely a twinkle in PR's eye. Today it's a national and international case study. Seriously: Google it.
I could bore you with a list of awards and accolades wider, rounder, and fleshier than Kim Kardashian's booty, but I won't. If you'd like to look that stuff up, you can click right on to my consulting website.
And once you've done that, you'll see that I have 16+ years in the biz, I teach at Johns Hopkins and Rutgers, and I founded (and still curate) the PR industry's first and longest-running Twitter chat on PR measurement: #measurePR.
It's because I've been there, done that, and have felt the agony of going down one social PR dead end after another, that I decided to spare you the same pain.
Enter The Social PR Virtuoso™ and its accompanying cutting-edge, educational offerings on what it takes to stay current, relevant, and pertinent in a Social PR world.
The debut of the Social PR Virtuoso™ Master Course would have put a Southern cotillion to shame. The second round of registrations went equally well. It'll soon be back, by popular demand... and in the meantime, I'd love to connect on Twitter, LinkedIn or Facebook.